It's been set up by me, Mike, with a little help from my two young boys Arthur & Freddie - our Chief Product Officers.
It all started as a COVID-19 lockdown project in the spring of 2020. As I'm sure many families can relate to, being confined to the house was tricky, especially when it came to finding new things to do each day in order to keep the kids (and Dad) happy.
While their amazing Mum was busy saving lives as a paramedic, we did a lot of cycling around our village and it was after one of these rides we decided to design some t-shirts together as part of our 'entertainment'.
Having got a couple of kids t-shirts printed and giving them the 'Arthur & Freddie' test, I was amazed how each time they put them on it sparked their excitement and desire to get out and ride. This got me thinking - could we provide t-shirts for other cyclists like us?
From here Pedal Threadz was born.
I've been into cycling for many years (mountain and road biking) and have indoctrinated my boys into it too. We love cycling together and now want to share and visualise this passion through our unique t-shirt designs so we can help to inspire others to start riding, keep riding or to just show their appreciation for the activity they already love doing.
Each design idea comes from a genuine feeling that's been evoked from the happiness we get from riding our bikes; something we hope that strikes a chord with other cyclists - young or old.
We believe the bicycle can transform all of our lives and the world around us for the better - from improving mental and physical health, right through to having less cars on the road. It really is the best invention ever (in our opinion)!
Through our t-shirts we truly hope that we can help inspire you, or help you to inspire others, to enjoy some cycling smiles.
Mike, Arthur & Freddie X